‘Never doing the same thing once’


Eyewear Creations


The clients brand needed refreshing so we were asked to produce a logo that would be used for digital and print media, as well as shop signage. They requested it be unfussy and easy to read, and as the previous logo had an eye on it they wanted to retain some part of that. Through multiple sketches the eye was eventually simplified down to two simple curves framing the 'eye' part of their name.